SPM 381 — Consumer Behavior in Sport

Lecture decks by week. Click a week to open its interactive slides.

• Week 1Introduction to Sport Consumer Behavior→ PDF
• Week 2-1Sports & Social Media 1→ PDF
• Week 2-2Sports & Social Media 2→ PDF
• Week 2-3Sports & Social Media 3→ PDF
• Week 3Fan Socialization→ PDF
• Week 4Consumer Decision-Making in Sport→ PDF
• Week 5Super Bowl & Human Trafficking→ PDF
• Week 6Theories of Sport Consumer Behavior→ PDF
• Week 8-1Ticket Sales and Dynamic Pricing I→ PDF
• Week 8-2Ticket Sales and Dynamic Pricing II→ PDF
• Week 9Sport Consumer Motivation→ PDF
• Week 10Corporate Sponsorship & Endorsement→ PDF