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A humanoid robot raises an arm on the sideline of a packed FIFA World Cup stadium, fans and national flags in the background
SPM 261 — Introduction to Sport Management
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Week 3-3 · Artificial Intelligence

AI in 2026

SPM 261 — Introduction to Sport Management

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Discussion
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AI

How will AI change sports?

Give examples — your own ideas.

Real-Time AI
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Real-Time AI
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Real-Time

Game Prediction & Analysis

UFC on Paramount+ 'Instant Classic' highlight package thumbnail, promoting a compilation of fight-ending finishes
UFC on Paramount+ youtube.com/watch?v=Rqb0D4yvE7Q
Game Prediction
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Real-Time — Game Prediction & Analysis

Specific Grid Scores in the Octagon

Octagon floor divided into a scored grid, cells shaded green near the center, amber in the middle ring, and red near the cage, with values from 1.1 to 10.0
Green — Dominant (8–10) Yellow/Orange — Neutral (5–7.9) Red — Disadvantage (1–4.9)
Game Prediction
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Real-Time — Game Prediction & Analysis

Cumulative CSD, tracked live

Live broadcast overlay tracking cumulative combat sport differential (CUM.CSD) between fighters Pimblett and Chandler, with a +/-50 threshold marker
Pimblett vs. Chandler — live CSD tracking
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Prediction accuracy, of 52 main-event bouts
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Of fights crossed the ±50 cumulative CSD threshold
0s
Time to a definitive prediction, before round one ended
  • Decision87.5%
  • Submissions63.6%
  • KO / TKO58.8%

Dataset: 52 UFC main-event bouts, UFC 270 through UFC 326 (January 2022–March 2026)

Physical AI
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Physical AI

Physical AI
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Physical AI

Helix — Household Robotics

Two Helix humanoid robots making a bed together in a bedroom
Figure youtube.com/watch?v=8xEuFQz4E4A
Physical AI
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Physical AI
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The Shift
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AI

We are living through one of the most significant transformations in the history of work.

AI is reshaping roles and redefining the nature of performance itself.

AI is already smarter than we are.

Discussion
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SPM 261 — Week 3-3

Questions?

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Speaker Notes